The 5 Ps of Content Marketing
The key steps to winning at Content Marketing
4th October 2016
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PLANIdentifying your business goals, researching your audience and competitors before developing marketing themes
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PRODUCEResearching and creating regular compelling content that aligns with your business goals and engages your target market
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PUBLISHDetermining the best channels to distribute your content on for maximum engagement
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PROMOTEIdentifying and building relationships with the target influencers in your sector to amplify your reach
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PERFORMA dedicated account manager will monitor and measure performance and report progress on your own Sprout 365 dashboard
Michael Octigan
Co-founder
Co-founder at Gecko. A Manchester United fan (actually from Manchester) with an unhealthy passion for American IPAs. Mike has been helping businesses make sense of digital for more years than he cares to remember.
